If you go to the iTunes music store, you can subscribe to Comedy Central's podcasts - little nuggets of stand up comedy that make my morning. This morning I was watching one of the better episodes which I had saved (by an Amy Barnes) ... and the ad was an absolute gem!
Buckley’s Cough Mixture.
It tastes Awful.
It Works.
Granted, it's not the conventional eye-opener. It's not the Sony style ten-thousand multicolored bouncy balls bouncing down a quaint European suburban road. It's not the 1984 Apple market-breaker. Or this condom ad. But it is no less inspired that these. That a company can own up to what it is. and turn a percieved weakness into a huge strength.
For me that ranks right up there with Red Bull creating an aura around energy drinks and making them mainstream.
It looks awful. And it works.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment